Crowdsourcing Contests

Your next generation open innovation platform

Johnson & Johnson invested in new healthcare products and services by hosting a crowdsourcing contest that reached 54 nations in 3 months spanning 6 continents
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Who is embracing open innovation (OI)?
In a study conducted by the Economist, 90% of companies surveyed either have implemented key pillars of Open Innovation or are planning to implement them in the next three years.
65%
of executives expect OI to play a pivotal role in their business strategy
The harsh truth is that…
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    The smartest people don’t work for you
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    Internal research and development is costly and limited
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    Solving hard problems requires new thinking and risk-taking
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    Traditional innovation takes too much time
When you harness the power of open innovation, you can expect to...
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    Engage new talent from around the world
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    Activate your brand with a global campaign
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    Only pay for real results… defined by you
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    Save time and money
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These organizations have found there’s a better way

National Geographic is a global brand that includes a broad network of scientists and storytellers, and each of them offers unique insights into the future of media, technology, and innovation. Our partnership with Carrot challenged those talented individuals to propose breakthrough ideas that we could support, leveraging our human capital and inducing groundbreaking solutions to our most pressing problems.
Terry Garcia
President of Licensing
National Geographic Society
Carrot helped us design, develop, and manage a global competition to engage front-line healthcare workers. Together, we built an online community that proposed creative new models of intervention around the world. From start to finish, the Carrot team guided us through the process.
Alice Lin Fabiano
Global Director of Social Innovation & Investment
,
Johnson & Johnson
The Carrot Platform mitigated a lot of the emotion and bias that can affect any judging process. By offering a clear framework, I was able to judge a broad range of high-quality proposals that included both scores and comments to help inform the final determination. Their attention to detail, to ensure a level playing field and an open, transparent, and fair user experience, resulted in a high level of confidence among all of the judges.
Paul Collins
Director of Global Packaging Sustainability, Science & Technology
PepsiCo
Carrot helped us design, develop, and manage a global competition to engage front-line healthcare workers. Together, we built an online community that proposed creative new models of intervention around the world. From start to finish, the Carrot team guided us through the process.
Alice Lin Fabiano
Global Director of Social Innovation & Investment
Johnson & Johnson
National Geographic is a global brand that includes a broad network of scientists and storytellers, and each of them offers unique insights into the future of media, technology, and innovation. Our partnership with Carrot challenged those talented individuals to propose breakthrough ideas that we could support, leveraging our human capital and inducing groundbreaking solutions to our most pressing problems.
Terry Garcia
President of Licensing
National Geographic Society
Case Study
GenH Challenge
74
Total Countries Reached
53%
Participants from the Global South
Learn about the Results
Carrot helped us design, develop, and manage a global competition to engage front-line healthcare workers. Together, we built an online community that proposed creative new models of intervention around the world. From start to finish, the Carrot team guided us through the process.
Alice Lin Fabiano
323 Submissions
From 1,060+ Registrants
74
Total Countries Reached
53%
Participants from the Global South
Learn about the Results
Carrot helped us design, develop, and manage a global competition to engage front-line healthcare workers. Together, we built an online community that proposed creative new models of intervention around the world. From start to finish, the Carrot team guided us through the process.
Alice Lin Fabiano
323 Submissions
From 1,060+ Registrants
74
Total Countries Reached
53%
Participants from the Global South
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View Case Study
Carrot helped us design, develop, and manage a global competition to engage front-line healthcare workers. Together, we built an online community that proposed creative new models of intervention around the world. From start to finish, the Carrot team guided us through the process.
Alice Lin Fabiano
323 Submissions
From 1,060+ Registrants
Goal of the Competition
The GenH Challenge is based on the notion that new thinking and new ways to apply everyday ideas can support those on the front lines of health care worldwide. Working together, we can spark the next great idea that will change the trajectory of health and healthcare globally.
Outcome & Results

The GenH Challenge was Johnson & Johnson's first-ever social venture pitch competition. The team was committed to providing value for every participant and fostering novel thinking and conversation among unlikely partners, to survey the potential for entrepreneurship and the value of insights from the front lines, those at the “heart of care,” to inspire the next big idea.

Of the more than 1,000 participants from 74 countries who registered, approximately half were nonprofit organizations and the other half were for-profit companies. Carrot managed more than 300 submissions for project-based proposed to take place in 54 countries spanning six continents.

Six teams received funding as GenH Challenge winners and had the opportunity to pitch their ideas to global experts in health and innovation in person at an event in San Francisco. Carrot worked with Johnson & Johnson to coach the Finalist teams. Those teams represented a significant number of talented individuals from the Global South, many of whom were previously unknown to Johnson & Johnson. The results produced a worldwide cohort that has informed Johnson & Johnson’s continued investment in novel and promising solutions.

  • 1,061 Registrants
  • 323 Applicants
  • 74 Countries Reached
  • 57 Judges
  • 6 Awardees
  • $1M Invested in Global Solutions
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